Millennial Bashing: Why You Don’t See it In Network Marketing!
Millennial Bashing is saturating google searches. You don’t have to read far to find out that millennials are being accused of ruining industry after industry. According to recent research millennials have ruined the following:
- Offices – Millennials are simultaneously being accused of ruining office culture and working too hard, thereby destroying the Travel industry because they never go on vacation.
- Department Stores
- Traditional Marketing
- Work in General
- 9-5 Workday
- Credit Cards
Funny Things they are accused of ruining
- Buffalo Wild Wings
- Bar Soap
- Wine Corks
- Home Depot
- Light Yogurt
- Baby Names
10 Attributes for a Millennial Friendly Network Marketing Company:
If you are a millennial looking to start your own business in Network Marketing make sure the company you are working with encourages a culture where millennials are greatly valued.
Millennials place importance on the following value system for their ideal career or business.
- Family First
Millennials respond to out of the box systems and businesses. They are the ‘think differently’ generation. They won’t respond as well to assignments as they will purpose. Cast the vision! Millennials are looking for motivating and purposeful careers. They love being involved in organizations that give back and they are even challenging the way people fund raise. 63% work to create the ‘desired lifestyle’.
They are accused of being the avocado toast generation but they actually are out saving their parents.
Companies who are willing to mentor and train their new business builders or employees will do amazing. Millennials are empowered not entitled. Companies who understand that will benefit from the financial rewards of having this demographic greatly represented within their corporate structure.
So, advertisers don’t really know what to do with millennials. They are still perplexed. But what we do know is that millennials are hard working, out-of-the-box thinkers and naturally entrepreneurial people. They value freedom, mentorship and community. Network Marketing companies who offer community, mentoring, and a way to financial freedom will attract millennials as distributors. The corporate messaging has to be authentic and organic. Social media channels like instagram, snapchat, twitter, are best to be utilized for promotion and edifying rather than crushing and misunderstanding millennials..
With all of this being said….wait until Generation Z comes on the scene (which is happening now). If advertisers were confused with millennials. It should be interesting to see how they handle the next generation.