Network Marketers Are Opting to Use Facebook Fan Pages and Here’s Why!
If you are a Network Marketer and building your business on Facebook, one of the first questions you need to answer is whether you’ll use your personal Profile or create a “fan” Page to promote your products and services.
I am a million dollar earner in my Network Marketing Company. I accomplished this strictly from using my personal page. However, after a year or two of active recruiting on my Facebook page, I started noticing a recruiting slump.
After seeing the slump is when I opted to start working from my ‘fan’ page.
Most people in the industry of Network Marketing and Social Sharing understand the basics of recruiting online from a personal page. But there comes a point where your level of expertise and professionalism in the industry needs to be targeted into a more public page with unlimited reach (aka your ‘fan’ or business page).
In this post I’ll share the pros and cons of each.
You can have success utilizing both.
But your personal page is extremely limited, while your fan page is highly flexible.
If you are in this business long term the questions seem to come up,
“How long can I successfully recruit on my personal page? And when is the ‘right time’ to start a fan/business page?”
So, let’s evaluate the options:
Personal Facebook Profiles
I know so many people in the network marketing industry who have done an amazing job using just their personal Profile.
So, recruiting on your personal page absolutely works. But there is a downside.
The main problem is that you’re capped at 5,000 friends on a personal Profile.
That’s a firm limitation, which you can’t pass, because Facebook doesn’t want you to use your personal Profile as a vehicle for building your business.
In fact, it’s against their rules.
If Facebook ever saw that you were using your personal profile for business purposes, such as posting a bunch of links and crowding everybody else’s News Feed with a bunch of self-serving junk they’re not really interested in, then you could have your account suspended.
The consequences are worse if you use private messaging in the wrong way—you could be permanently banned.
Again, there’s a specific strategy for how you can successfully use your personal Profile, especially if you don’t have an advertising budget and you just want to get started.
Most importantly for me, you’re not able to run ads on your personal Profile.
Now, that might sound weird to some of you in traditional network marketing.
You might wonder, “Why would I want to run advertising if the name of the game is to personally sponsor and recruit people?”
Well, it’s because you want a large audience to be exposed to your business, and you can only get that from ads.
Okay, so with that said, let’s switch gears and look at…
Facebook “Fan” Pages
In a nutshell, the cons of personal Profiles for business are solved by creating a Page.
With a Page, you can run ads to the 1.86 billion monthly active users, so there’s a practically unlimited audience.
Let’s explore that a bit more…
A Facebook Page is intended to have as massive of a reach (the number of people who see your updates) as possible.
Facebook fully supports you building a huge following.
In fact, it’s central to their business model.
One of the things I always hated, especially as I grew into this industry, was having my personal life and my business life mixed together on Facebook.
At first, I did what a lot of networkers do…
I added a bunch of people I didn’t know onto my friends list.
I would also approve anybody that would send me a friend request, and before I knew it, I was maxed out on my Profile.
…and I had all these people in my News Feed who I didn’t know and didn’t care about.
…and, to top it off, all those people were just posting stuff about their business, because I was targeting other entrepreneurs who were mostly network marketers.
I quickly grew tired of seeing my News Feed filled with a bunch of people I didn’t know, and I had pretty much lost any meaningful connection with my friends and family.
In fact, they had probably blocked me, because I was just spamming and putting crap up about my business, and they frankly didn’t care about my business.
I know this because I had already tried to recruit them!
So first and foremost, a Page allows you to separate your personal life from your business life.
Now that I’ve separated all of my business and personal stuff, it’s been great!
You can certainly post on your personal Profile and invite people to check something out, but the strategy I suggest is to use your Page as the central “hub” for all things business.
This legitimizes you in the eyes of Facebook.
And it’s more professional because that’s what real businesses do.
Once you start posting your business content on your Page, your friends and family won’t be inundated with junk in their News Feed from you, which means they’ll (hopefully) be able to tolerate the stuff you post again.
It’s liberating because your personal Page can focus on your personal interests, so you can connect with your friends once again and delete and unfriend all the people you don’t know on your personal Profile.
Facebook Pages are intended for an ever-expanding audience with the purpose of generating leads and sales.
And as a business owner, that’s what you want, right?!
The real advantage of having a Page is that you’re building an asset with tremendous leverage.
In my opinion, it is imperative to build up a business page and separate business posts from your personal posts. The advantage is that both pages will grow into a recruiting force. Once you build your fan page with a LIKES campaign, you will gain more friends from your targeting and you will begin to form credibility which will earn you team members that you have pre-qualified as being a potential business builder in your team.
As a result, you can free up your personal page to attract friends into your business based on your lifestyle posts ….
This is the best of both worlds…start a fan page and don’t look back…
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